SEE YOU IN BUCHAREST ON OCTOBER 1-2 AT

HOW TO WEB
CONFERENCE 2025

Eastern Europe’s technology conference that brings builders and visionaries together.

 

THE MEETING POINT

FOR THE TECH INNOVATORS IN EASTERN EUROPE

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3,000+
Attendees

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500+
Startups

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100 +
Speakers

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20+ Event Experiences

SPEAKERS

THEY DISRUPT | THEY INNOVATE | THEY KEEP BUILDING

Martin Eriksson

Founder @ ProductTank

Martin Eriksson has 30+ years experience at the forefront of product, as the former Product Partner at EQT (Europe’s largest private investor), co-founder of Mind the Product (World’s largest product community), and co-author of Product Leadership, he has helped define modern product management.

Zoltan A.
Vardy

B2B Sales & Growth Mentor @ The Launch Code

Helps B2B tech founders master high-ticket sales with 30+ years experience and $2B+ in closed deals. Former $150M revenue leader at NBCUniversal.

Steen Rasmussen

Director of Data Innovation @ IIH NORDIC

As co-founder of the internationally renowned digital agency IIH Nordic, Steen has been working in the intersection of business, marketing and data for more than 25 year delivering insights and results for clients, such as Apple, IKEA, Lego and many more.

Arne Kittler

Co-Founder @ PRODUCT AT HEART

Arne is a contextual product leader with over 25 years of experience. He helps organizations as a fractional leader, product leadership coach, consultant and startup-advisor. He is a co-founder of Product at Heart and Hey Clarity.

Tejas Kumar

Developer Advocate, Best Selling Author @ IBM

Tejas Kumar is an international keynote speaker with an engineering background spanning 23 years, from design to frontend to backend to DevOps. Today, he shares talks at large with developer communities worldwide, equipping them to do their best work.

Staffan
Helgesson

General Partner @ Creandum

General Partner with early stage VC at Creandum looking for amazing entreprenurs with the ambition to disrupt global industries. Investor in Bolt, Epidemic, Spotify, Monta, Enode, Twaice, Neo4j, Trade Republic, Kahoot, iZettle, small Giant Games, and many more.

Kate
Ivanova

Senior Product Manager @ BOOKING, EX-MIRO

Kate Ivanova is a dynamic Senior Product Manager at Booking.com in Amsterdam, where she spearheads the creation of a pioneering AI-powered trip planning experience.

Alexandre Dewez

Partner @ 20VC

Alexandre Dewez is a Partner at 20VC, where he backs ambitious founders across North America and Europe from Pre-Seed to Series A.

Alice Guo

Lead, Early Stage Startups, EMEA @ OpenAI

Alice Guo leads efforts on OpenAI’s early-stage startups across EMEA and APAC, helping venture-backed AI companies leverage OpenAI’s latest models, APIs, and tools. She partners with founders and investors on product development, technical roadmaps, and responsible scaling.

Andrew Mende

Senior Product Manager Machine Learning @ BOOKING.COM

Andrew Mende is a Senior Product Manager Machine Learning at Booking.com, where he leads the team responsible for the ML model powering the company's hotel search.