Bucharest · Oct 6–8, 2026

Where builders & visionaries come together

Eastern Europe's leading startup & technology conference. Three days in Bucharest for founders, operators, and investors who want a sharper read on the year ahead.

3,000+ Attendees
2,500+ Meetings
500+ Founders
250+ Investors
150+ Speakers
50+ Side events
2026 Theme

What will you build when you can build anything?

We are living through a rare moment: the tools to build almost anything are finally available to almost anyone. The constraints that used to define what was possible – resources, technical complexity, access – are dissolving. Speed used to be the biggest advantage in the startup and technology world. Now it's the entry ticket.

In a world where almost anything can be built, the noise is louder than ever. The wrong ideas are just as easy to build as the right ones. Direction has become the new competitive edge, and finding it requires something harder to acquire than tools: clarity of thinking, the right conversations, and the people who push you further.

How to Web Conference is where that training happens. Every October, we bring together the people shaping technology: technology leaders, product thinkers, founders, investors, engineers, not to celebrate what's been built, but to sharpen what gets built next. This year, we're asking the question out loud: what will you build when you can build anything? Come and figure it out.

Three days, one buildup

3 days to learn, connect and do business

October 6–8, 2026 · Bucharest. A three-day arc designed to compound — every day adds to the last.

Wed · Oct 6 Day 0 Build up.

Conference Opens

  • 3 stages running in parallel
  • Headline keynotes & deep-dives
  • Roundtables & expo open
  • Opening drinks
Thu · Oct 7 Day 1 Build.

Meetings & Programs

  • 1:1 meetings and matchmaking
  • Spotlight Pitch semifinals
  • Investor & founder programs
  • Official afterparty
Fri · Oct 8 Day 2 Built.

Close the Deal

  • Spotlight Pitch finals
  • Venture in Eastern Europe
  • Future Builders program
  • Closing party
Previous Speakers

They disrupt. They innovate. They keep building.

A glimpse at the operators, founders and investors on stage.

See all speakers
Inside the conference

What three days in Bucharest actually look like

Hover any frame to see the moment behind it.

Headline talks on the main stage
Keynotes

Headline talks on the main stage

Founders, operators and investors sharing the ideas shaping the next cycle.

Deep-dives across product, AI & growth
3 Stages

Deep-dives across product, AI & growth

Three rooms running in parallel with focused tracks.

3,000+ attendees, room to think
Audience

3,000+ attendees, room to think

Velvet seats, beanbags and the right people in the room.

Hands-on sessions and roundtables
Workshops

Hands-on sessions and roundtables

Practical formats where you leave with answers, not slides.

2,500+ curated meetings
Networking

2,500+ curated meetings

Matchmaking, lounges and side events that turn intros into deals.

500+ startups, demos & dealflow
Startup Pavilion

500+ startups, demos & dealflow

Spotlight Pitch, demo nights and an expo floor wired for discovery.

Afterhours, dinners & city takeovers
Side events

Afterhours, dinners & city takeovers

The conversations that started on stage continue across Bucharest every night.

Spotlight Pitch - 100 startups, one stage
Pitches

Spotlight Pitch – 100 startups, one stage

Watch the next generation of Eastern European founders pitch live to investors.

From Canva to Stripe, Google & beyond
Companies to meet

From Canva to Stripe, Google & beyond

Global brands, regional leaders and the partners shaping the ecosystem — all in one room.

Content Tracks

Pick your build path.

The topics that take clarify

Product & UX

Shipping product people actually want to use.

Engineering

Architectures, platforms, and the craft of building.

Marketing & Sales

Distribution, GTM, and the new playbooks for growth.

Startups & investments

Fundraising, scaling, and venture in Eastern Europe.

AI & Future Tech

What changes when intelligence is on tap.

Team & Leadership

Hiring, leading, and building durable cultures.

Who comes

Builders from every corner of Europe.

3,000+ attendees. 40+ countries. One room in Bucharest.

Romania Bulgaria United Kingdom Moldova Poland Serbia Czech Republic Germany Croatia Hungary

Plus guests from United States, United Arab Emirates, Japan, Canada, South Africa, Mexico.

Companies that join us

Google
Microsoft
Amazon
Meta
Stripe
IBM
Oracle
Salesforce
GitHub
Adobe
Intel
Cloudflare
Google
Microsoft
Amazon
Meta
Stripe
IBM
Oracle
Salesforce
GitHub
Adobe
Intel
Cloudflare

Startups that join us

VC funds that join us

Sequoia Capital
Andreessen Horowitz
Accel
Index Ventures
Atomico
Earlybird
Speedinvest
Point Nine
Creandum
Balderton
EQT Ventures
Lightspeed
Sequoia Capital
Andreessen Horowitz
Accel
Index Ventures
Atomico
Earlybird
Speedinvest
Point Nine
Creandum
Balderton
EQT Ventures
Lightspeed

What attendees say

How to Web was an excellent opportunity to see how AI is becoming an integral part of cloud platforms and the global tech ecosystem, providing practical perspectives for implementing AI in real-world projects. The event highlighted that innovation and AI are no longer trends but rather essential tools for companies aiming to stay competitive and build scalable, efficient solutions.

·

Two incredible days at How to Web 2025, and we could not be more excited to be part of it! From insightful keynotes to powerful conversations, this edition brought together the energy and ideas that are shaping the future of tech and innovation. We are proud to be part of this story as a partner supporting the builders, thinkers and dreamers who are scaling with purpose and driving meaningful change. We left inspired, energised, and more connected!

·

Yesterday, at How to Web, I realized how many opportunities we were missing because we weren't exploring embedded AI.

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How to Web Conference was not like any other event. You'd take a coffee, sit on a beanbag, and brainstorm and debate with investors on the market trends, your plans, their visions, and how to best meet each other's needs.

·

Drawing top-tier investors from Europe, How to Web Conference again showed that they're one of the year's events you cannot miss.

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Tickets

Choose how you build

Four paths through three days in Bucharest.

MOST WANTED

Builder

€129

For tech professionals seeking the full conference experience — content, networking, and hands-on sessions.

BUY NOW

BIZDEV

€159

For sales, partnerships, and bizdev professionals looking to network, generate leads, and discover new business opportunities.

BUY NOW

STARTUP

€89

For early-stage tech startups with scalable products. Includes access to startup programs and investor matchmaking.

APPLY NOW

Investor

€359

For VC fund representatives, actively investing in tech startups.

BUY NOW
The Team

By Builders, for Builders

How to Web is a small, hands-on team that has spent the last fifteen years working alongside founders, operators, and investors across Eastern Europe. We've launched products, run programs, backed companies, and shipped events — so we know what a useful conference actually feels like. Every detail of the agenda, the room, and the matchmaking is shaped by people who've sat on both sides of the table.

The era of possibility is open.

October 6–8, 2026 · Bucharest, Romania